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Is your brand turning heads as well as it could be?

BrandStrength is for impact-driven entrepreneurs who want to stand out, make a bigger difference in the world, and get more word-of-mouth referrals than ever.


Un-Boring-ify Your Brand

As an entrepreneur, you set out to not only make a difference in the world but to have fun doing it.

Here’s a blunt question: How’s that going?

The more of YOU that you can insert into your brand, the more it will stand out. And let’s face it…business as usual is a snooze-fest.

Here at BrandStrength, we cram fun, creativity, and meaning into every aspect of your brand.


Elements of a Strong Brand

A strong brand attracts the right people, converts those people from prospects to customers, and then transforms those customers into brand evangelists. Let’s get some of that magic working for you, shall we?



The service you provide to your clients has to differ enough from what else is out there to stand on its own.



Your offer could be far and away the best solution for your ideal clients. But if your messaging doesn’t convey that, it doesn’t matter.



Like it or not, prospective clients judge your potential by your online presence, so an updated and modern website is a must. 



Without an email list, the ball is always in your potential clients’ court. And you can’t trust the health of your business to them. 

Before I worked with Lori, my landing page was not converting visitors into webinar registrants. I don’t think I was properly conveying my message. But after Lori helped me re-work the page, it really shared the message in a way that was effective and it looked so clean.

Dr. Sarah Andreas

Owner, Wise Wood, LLC

Working with Lori to create my sales page was a completely eye-opening experience. I thought I knew exactly what I wanted to say, but Lori helped me dig deeper and deeper into the offer so I could drill down to what my audience actually needs and wants. Just as I thought I couldn’t get any more niched down than I was, Lori pushed me to keep going.

Heather Skelly

Owner, Sweet Paw Dog Training


Strength Training for Your Brand

Whether you want to just start flexing your creativity muscles, isolate one “muscle group” in your biz with a power-hour session, or box jump your way into a full-blown brand workout routine, you can BS your way to a better business with one of the options below.
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BrandSchool helps you learn & play your way to success for just $7 a month. Weekly actions and monthly live Q&As will help you consistently build your brand and reputation as THE go-to service provider of your kind.


Let’s shine the spotlight on your brand for a 1-hour BrandStorming session and spawn idea after innovative idea so you’ll have options that will allow you to break free from the prison rut you’ve been stuck in.

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During my comprehensive BrandStrength program, we’ll dig into all the nitty-gritty details of your whole business and realign everything you’re doing to stand out more and deliver better results than ever.

Who’s Behind

All This BS

Lori Reeves loves nothing more than dressing up in her favorite Talbots top and sleekest slimming black pant, throwing on a pair of smart heels (you can wear heels even if you’re 5’10”, right??), and talking to a {Zoom} room full of service providers about feeling like badasses in business.

When she’s not helping entrepreneurs construct a one-of-a-kind offering that stands out like a flamingo in a flock of seagulls, she’s most likely wearing camo and combat boots, as a Technical Sergeant in the Air National Guard. 

She’s a part-time rockstar who has traveled the world entertaining thousands (no, really!), but she’s also a full-time rockstar of personal branding and building a business that makes you feel like Queen wrote “We Are the Champions” in celebration of your awesomeness.

Image of Lori Reeves, Founder of BrandStrength

Years of Experience

of Clients

Send a Message

I’m terrible at basketball, but I’m a pro at tossing IDEAS around. Reach out so we can play a game of catch with thoughts instead of stinky, orange, rubbery balls.

What BS interests you the most?

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